To quantify shrinkflation and price increases in the U.S., InvestorsObserver tracked the price and package size of America’s most popular grocery brands, including Frosted Flakes, Doritos, M&M’s, Coca-Cola, Campbell’s – across six years, from 2020 to 2026.
Key findings your audiences should be aware of:
$741 – what the average family of four now pays extra per year for the exact same groceries.
Buying the same Coca-Cola mini cans costs 127% more per ounce than the 2L bottle.
102% – the price-per-ounce increase on M&M’s since 2020, the only product in the analysis to fully double.
A box of Frosted Flakes now costs 51% more per serving than in 2020, and there are fewer servings inside.
The data also reveals a deliberate two-step strategy across multiple brands – raise the price first, shrink the package a year later, after consumers stop paying attention. Doritos, Frosted Flakes, and M&M’s did it.
“No one is surprised by growing prices these days, but the issue with shrinkflation is the silence around it. You can clearly see when gas prices grow or rent rises – but in this case, you don’t notice when you start to overpay for less. It lands hardest on those who can afford the least,” said Sam Bourgi, senior analyst at InvestorsObserver.
Our full report is available here. Feel free to use any parts of it, I only ask to credit InvestorsObserver.
Let me know if you want to interview Sam. He’s more than happy to share tailored insights in a live or recorded interview, or a written Q&A. Recent media: Reuters, 11Alive, Fox 5 DC (live), ABC30 Actions News, Bloomberg.
ABOUT SAM BOURGI
Sam Bourgi is a finance analyst and researcher at InvestorsObserver, bringing over 13 years of expertise in financial markets, economics, and monetary policy. His professional background spans the private, nonprofit, and public sectors, where he has held positions such as senior policy adviser, labor market analyst, and marketing director. Sam’s in-depth research and market analysis have been referenced by leading institutions and organizations, including the U.S. Congress, Department of Justice, Chicago Board Options Exchange, Bank for International Settlements, Boston University Law Review, Barron’s, and Forbes. Sam regularly appears on TV, including Fox 5 DC (live), CBN, KFYR TV, 11Alive, and ABC30, and is quoted by such media outlets as Reuters, Bloomberg, SF Chronicle and ZeroHedge.
ABOUT INVESTORS OBSERVER
InvestorsObserver is a trusted source of independent financial analysis, market insights, and investment research for individuals and institutions. Founded to empower retail investors with actionable intelligence, InvestorsObserver delivers timely commentary, data-driven studies, and accessible financial tools designed to simplify complex market trends. Its research and insights have been featured by various media outlets, including Yahoo, The Guardian, Morning Star, Reuters, Nasdaq, and more.
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